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The concentration of a perfume is the percentage of pure fragrance oil to stabilizing ingredients, which determines lasting power.Pure Perfume: At 15 to 30 percent perfume oil, this is the most potent concentration. You may only need to reapply once throughout the day.Eau de Parfum (EDP): At eight to 15 percent perfume oil, this popular choice allows you to switch fragrances from day to evening. You may only need to reapply twice a day.Eau de Toilette (EDT): At four to eight percent perfume oil, this common concentration can be applied liberally throughout the day, which allows you to switch your scent as often as your lip color!

The concentration of a perfume is the percentage of pure fragrance oil to stabilizing ingredients, which determines lasting power.Pure Perfume: At 15 to 30 percent perfume oil, this is the most potent concentration. You may only need to reapply once throughout the day.Eau de Parfum (EDP): At eight to 15 percent perfume oil, this popular choice allows you to switch fragrances from day to evening. You may only need to reapply twice a day.Eau de Toilette (EDT): At four to eight percent perfume oil, this common concentration can be applied liberally throughout the day, which allows you to switch your scent as often as your lip color!