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Welcome back to a new edition of the Purplly blog. The world is slowly, but surely, going back to normal. Businesses are re-opening, people are going back to work, toilet paper is back on the shelves (what a relief!), and we’re all slowly getting back to our everyday lives. However, it feels like some things won’t be back to normal just yet.

Quarantine Day Who-Knows-Anymore. We're at a hair-breadth (no pun intended) away from summer in the western hemisphere, yet it feels like we're stuck in an eternal Spring. If you've been tucked away inside the comfort of your home you've probably found yourself depraved of enjoying services that were a block or two away from your house --like your friendly neighborhood hair salon.

Amid growing concerns of COVID-19's spread, now more than ever it's important to take action. The World Health Organization has released a PSA campaign called "Do The Five" in an effort to educate people on how they can help stop Coronavirus.

Have you ever had a hard time picking between two brands of tomato paste at the store? How about choosing between a L'Oreal mascara versus a Maybelline mascara? We know the struggle and that's why we've created a new series of blog posts where we compare some of our most popular products --because not all beauty products that look similar are actually the same.

A cruelty-free product doesn't necessarily mean it's untested, it just means that the company has found alternative testing ways that don't require animals.